Well, that's odd. All of a sudden POTUS's signature achievement -- which, fittingly, is a catastrophic failure -- can no longer be referred to by its proper name.

President Barack Obama told a gathering of corporate executives Tuesday he's confident that his model of health care will work in the end, but he said he's going to have to "re-brand" it to sell it to a skeptical public.


He didn't use the word "Obamacare" once on Tuesday in talking about his health care law, but he mentioned the "Affordable Care Act" seven times ... "We are going to have to, (a) fix the website so everybody feels confident about that. We're going to have to, obviously, re-market and re-brand, and that will be challenging in this political environment."

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