When one of the largest companies in the United States serves you a “cease and desist” letter, there are various ways to approach it.
One way is to give in to any demands in fear of powerful lawyers and millions or billions of dollars, forgetting whatever you were doing that got you in that predicament in the first place.
The other option is to write a mocking apology letter and send a check for an extremely small amount of cash to prove a point.
The Exit Six Pub and Brewery in Cottleville, Missouri, chose the latter, taking on the coffee behemoth that is Starbucks.
So what would turn the two unlikely entities into enemies? Exit Six was serving a beer called “Frappicino,” which bears quite a similar name to Starbucks’ signature coffee drink, the Frappucino.
Starbucks sent Exit Six a cease and desist letter, to which Exit Six replied with this Facebook post on Thursday:
"Rightful liberty is unobstructed action according to our will within limits drawn around us by the equal rights of others. I do not add 'within the limits of the law' because law is often but the tyrant's will, and always so when it violates the rights of the individual." Thomas Jefferson
"If people can’t trust not only the executive branch but also don’t trust Congress, and don’t trust federal judges, to make sure that we’re abiding by the Constitution with due process and rule of law, then we’re going to have some problems here." - Barack Obama, June 7, 2013