Using Cultural Technology in the Culture War Saturday, January 12, 2013 Daniel Greenfield
"We often talk about a culture war, but we don't usually talk about what that means beyond protests over movies and art exhibits.
Culture is programming. The culture war is a programming conflict. Ideas are code. They're viruses. They're memes. . . . Brainwashing is the hostile takeover of a human mind. The most effective way to brainwash someone is to take a lonely individual and embed him into a peer group which bombards him or her with love and acceptance that is conditional on accepting an idea or belief . . . The second most effective way is to take that individual and place him at the disposal of people who have complete control over him. . . . Like Pavlov's dogs, people are programmed through emotional control points. Empathy, guilt, love, hate, fear, pride, etc. Instead of associating a ringing bell with food, an idea, attitude or worldview is associated with a particular emotion or set of emotions. . . . Programming isn't debating. Not in the conventional sense. It's about instilling responses that are emotional, even if the subject convinces himself that they are actually the result of his own careful consideration of an issue. Those responses . . . . If you have ever tried to win an argument with someone who fundamentally disagrees with you, only to realize that it is going nowhere, the reason is because you are spending as much time arguing with his sub-programs as you are with him. Eventually both of your sub-programs argue with each other and it becomes a festival of cliches. then short circuit any more reasoned approaches with an emotional response overlaid with a 'shortcut' message. . . . The left has always excelled at using cultural technology like this in its culture wars. It studies the mechanics of how people can be convinced of something with far more intense interest than any car salesman. It is not interested in winning the debate, but in rigging the debate. It does not want to convince you that it is right, but to change you into the sort of person who innately understands that it is right.
It is trying to program you. It has been doing so since you were born. It will go on doing it every time you turn on the television or set foot in a movie theater. It will do it through your interactions with those who are already running its programs or sub-programs. It will target you demographically, by race, sex, income level, regional area and so on and so forth. It will combine all the information it has about you with all the information about what types of arguments will work best on someone like you and it will hit you with them over and over again. . . . We are in a culture war and that means it is time to understand the nature of that conflict. For the left, American identity and any other kind of identity, just scroll through the many options on the rainbow coalition of the Obama campaign site, is a program to be overwritten by their program using their cultural technology. Resisting that effort requires awareness and learning to use those same tools to fight back by spreading awareness, building mental anti-virus programs to fight infection and virus programs that attack the mental programs and sub-programs of the left. "