ZitatThe India branch of Ford Motor Co. and the ad agency WPP apologized Monday for a set of offensive mock-up advertisements showing voluptuous women bound and gagged in the back seat of a Ford Figo.
According to CNN, the images were part of “a creative exercise by a team that was submitting for an ad competition,” but were regrettably uploaded to the Internet. They never made it to an actual Ford campaign, but Ford’s India Unit still said in an email:
“We deeply regret this incident…The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”
The Huffington Post continues:
Featuring Ford’s logo, one ad showed three women bound and gagged in the trunk of an Indian-made compact, the Ford Figo, with [former Italian Prime Minister Silvio Berlusconi] smiling from the driver’s seat alongside the slogan “Leave your worries behind with the Figo’s extra-large boot.”
Similar ads featured Paris Hilton apparently kidnapping reality television rivals the Kardashian sisters – all three sisters tied up and one in a bikini – and Formula One driver Michael Schumacher abducting his male racing competition. [Emphasis added]
I don't mind the ads. If you can fit those three fat assed Kardashians in the back of a car, you could probably fit a couple sheets of plywood, 6 or seven beer kegs or a couple engine blocks. That is a major selling point.
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