CBS
by Pat Kessler
August 19, 2013

Minnesota is launching a massive awareness campaign to get people to sign up for its new insurance program. Millions of dollars are being used for the ads, which feature two of the state’s biggest celebrities: Paul Bunyan and Babe the Blue Ox.

The $9 million ad campaign is supposed to get 1.3 million Minnesotans in the tent to sign up for health care. But critics call it false advertising.

“The biggest travesty here is that $9 million of taxpayer money has been spent coming up with Paul Bunyan and Babe,” GOP Rep. Peggy Scott said.

(excerpted)
http://minnesota.cbslocal.com/2013/08/19...ed-ad-campaign/

It's a perfect fit--selling a Liberal fantasy with a Literary Myth