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Rowe took so much heat for narrating this ad that he wrote a long Facebook post to rebut the criticism, much of which was profoundly dishonest. He was portrayed as a representative of Wal-Mart, with the full burden of their alleged Sins Against the Little Guy piled upon his shoulders, even though he holds no official capacity with the corporation – he just narrated their ad. One blogger even christened him a “shill for the oppressors.”

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