Hostess has found a new home for its most popular breads, including the iconic Wonder Bread.

The bankrupt maker of Twinkies, Devil Dogs and other snack cakes said late Friday that it selected bids by rival bakery Flower Foods Inc. to buy six of its bread brands for $390 million. Flower Foods, based in Thomasville, Ga., is best known for Tastykakes but also makes breads including Nature's Own and Cobblestone Mill.

Hostess is expected to announce buyers for its famed dessert cakes in coming weeks. The company has said a wide variety of parties have expressed interest in its brands, including national supermarket chains and the makers of brand name packaged foods.
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Hostess Brands Inc., based in Irving, Texas, announced in November that it was shutting down its business and selling its breads and snack cakes.

The company's demise came after years of management turmoil and turnover, with workers saying the company failed to invest its brands.

Hostess filed for its second Chapter 11 bankruptcy in less than a decade this January, citing costs associated with its unionized workforce.


http://www.dailymail.co.uk/news/article-2261420/

Guess these union workers will enjoy their unemployment checks.

I kind of figured Flowers would buy the brand. It's what they do.

I hope they use the same recipe when they start making the Hostess Cinnamon Rolls. They're delicious!

I think they mostly just acquire the brand and go from there.

Zitat

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CEO: Flowers Foods ‘in great shape’ to drive further bakery industry consolidation

Flowers Foods is “in great shape” to do more deals as the US bakery sector continues to consolidate, says its boss.

http://www.foodnavigator-usa.com/Busines...y-consolidation

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