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The most powerful company on the Internet just got a whole lot creepier: a new service from Google merges offline consumer info with online intelligence, allowing advertisers to target users based on what they do at the keyboard and at the mall.

Without much fanfare, Google announced news this week of a new advertising project, Conversions API, that will let businesses build all-encompassing user profiles based off of not just what users search for on the Web, but what they purchase outside of the home.

In a blog post this week on Google’s DoubleClick Search site, the Silicon Valley giant says that targeting consumers based off online information only allows advertisers to learn so much. “Conversions,” tech-speak for the digital metric made by every action a user makes online, are incomplete until coupled with real life data, Google says.

“We understand that online advertising also fuels offline conversions,” the blog post reads. Thus, Google says, “To capture these lost conversions and bring offline into your online world, we’re announcing the open beta of our Conversions API for uploading offline conversion automatically.”

The blog goes on to explain that in-store transactions, call-tracking and other online activities can be inputted into Google to be combined with other information “to optimize your campaigns based on even more of your business data...”

http://rt.com/usa/news/google-internet-online-offline-500/

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Google is creepy.

Quote: Sanguine wrote in post #1

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Google is creepy.

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Quote: FP123 wrote in post #2

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Quote: Sanguine wrote in post #1

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Google is creepy.

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Very. My advice (always worth the cost!) is to stop using anything connected to g00gle. StartPage is a decent alternative SE, it make take a couple of more pages or more careful word choice in search terms, but to me my privacy is worth it.

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algernonpj, of course there is an element of "trust" involved with using StartPage, but I've read a fair bit about them and haven't seen any legitimate issues/concerns raised. At this point we either trust someone like them, or rely on our memory and bookmarks!

I use Ixquick https://ixquick.com/, and have been very satisfied with it.

Quote: Sanguine wrote in post #5

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I use Ixquick https://ixquick.com/, and have been very satisfied with it.

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Startpage offers you Web search results from Google in complete privacy!

When you search with Startpage, we remove all identifying information from your query and submit it anonymously to Google ourselves. We get the results and return them to you in total privacy.

Your IP address is never recorded, your visit is not logged, and no tracking cookies are placed on your browser. When it comes to protecting your privacy, Startpage runs the tightest ship on the Internet. Our outstanding privacy policy and thoughtful engineering give you great search results in total anonymity.

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More at StartPage. You'll see look almost identical cosmetically.

Ah, did not know that.