It’s about time Walmart fielded a TV-advertising campaign that explains just why the stores are still so popular with Americans despite the disbelieving objections of elites that keep picking at the world’s biggest retailer for one reason after another.

By focusing in a clear-eyed way in its new campaign, “The Real Walmart,” on the strengths of the company and how they benefit various huge constituencies—American consumers, Walmart workers, and Walmart’s supply-chain participants—the brand has a good shot at engendering more of the endemic kind of cultural goodwill that perpetually has escaped it.

It’s one thing to be known as the king of everyday low prices, which has been Walmart’s positioning with U.S. consumers for decades. But these ads collectively make a broader and more comprehensive argument for the tremendous net positive that Walmart remains for the American economy.

Studies have demonstrated that the typical American household saves as much as a few thousand dollars a year because of Walmart’s influence over retailing, whether they shop at Walmart at all, but it’s been easy for the chain’s many critics to overlook such a benefit while depicting the company as a corporate ogre.

That’s why this campaign makes a lot of sense for Walmart. In one ad, Walmart customers—a fire fighter, an accountant, a teacher and so on—briefly tell what they’re doing with the money they’re saving by shopping at Walmart, ranging from investing in a college fund to affording braces for their kids. A second ad features Walmart employee Nathaniel, who’s been with the company for a year and is looking forward to starting college—but sees himself continuing with Walmart as well, eventually as a manager.

The third ad focuses on Walmart’s much-vaunted trucking system and overall logistical mastery that is so important to its business model. “We are able to deliver low prices to our customers by operating efficiently and working closely with suppliers to obtain the best cost for the merchandise customers want,” Simon said in the release. “The more we introduce people to what we do and how we do it, the more they understand the positive difference we can make for customers, associates and communities.”

http://www.forbes.com/sites/dalebuss/201...-like-this-one/

Swell idea but unnecessary. Just check a local Walmart out on any given weekend. They are PACKED. The Leftist union stooges and the DC establishment may constantly deride the place, but people are voting with their checkbooks.

BTW, I think Walmart already has ad running similar to this concept. They take some dopey broad to some local Stop and Shop and then to Walmart to buy the same crap and compare the savings. They're significant.

Let a Walmart try to come to a New England community and you'd think the devil himself was trying to buy property and set up shop. Now that I think about it, up here they'd probably prefer the devil to Walmart. We love to hate a successful American corporation like Walmart.

President Zero hob nobs with Jeffrey Immelt of GE whose company hides money off shore and was chided for legally paying Zero taxes [while hauling in a personal salary of $25 million].

Why doesn't Zero appoint Mike Duke Walmart's CEO, [only $20 million salary] to be the Country's job czar?

Looking at Walmart's tax profile... [this article was from 2010] "Before taxes, the world's largest retailer banked $22.1 billion in profit. After deductions and factoring in its international operations, the company still paid just under a third of that back in taxes to various governments. The federal tax rate for corporations is 35%. Wal-Mart's effective income tax rate came in just under that, at 32.4%"

Quote: Frank Cannon wrote in post #2

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Swell idea but unnecessary. Just check a local Walmart out on any given weekend. They are PACKED. The Leftist union stooges and the DC establishment may constantly deride the place, but people are voting with their checkbooks.

BTW, I think Walmart already has ad running similar to this concept. They take some dopey broad to some local Stop and Shop and then to Walmart to buy the same crap and compare the savings. They're significant.

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McDonalds. I almost threw up in my mouth reading that. The property I was working at all week was right next to Micky D's. Being too lazy to pack a lunch, I ended up eating there all week. Burger and fries under $3 bucks. You can't beat that. Then when i get home, the kid talks me into taking us to Micky D's for dinner. So off we went. 5 meals there in 4 days. Swell. LOL

Tried the new 1/4 lb'er with bacon. That was decent. The wife loves those wraps. Better than the BK lounge she says. Personally, I don't eat stuff rolled up like an old newspaper and has green leafy weeds in it, so I have no idea..

Quote: Frank Cannon wrote in post #5

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McDonalds. I almost threw up in my mouth reading that. The property I was working at all week was right next to Micky D's. Being too lazy to pack a lunch, I ended up eating there all week. Burger and fries under $3 bucks. You can't beat that. Then when i get home, the kid talks me into taking us to Micky D's for dinner. So off we went. 5 meals there in 4 days. Swell. LOL

Tried the new 1/4 lb'er with bacon. That was decent. The wife loves those wraps. Better than the BK lounge she says. Personally, I don't eat stuff rolled up like an old newspaper and has green leafy weeds in it, so I have no idea..

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BTW, I have no idea what happened to the Angus Burger, but if you are a fan of one of the most elusive and sought after sandwiches they make, not to mention the most disgusting, here is a website...

http://kleincast.com/maps/mcrib.php

The McRib locator. Who knows. It may pop up at a location near you.

Quote: Frank Cannon wrote in post #7

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BTW, I have no idea what happened to the Angus Burger, but if you are a fan of one of the most elusive and sought after sandwiches they make, not to mention the most disgusting, here is a website...

http://kleincast.com/maps/mcrib.php

The McRib locator. Who knows. It may pop up at a location near you.

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tasting, one two three, tasting. [an old Smothers Brothers joke]

is the RR list on?

China's Outlet Mall is NOT a "American Corporation". It is a GLOBALIST Corporations,with globalist goals and influence. I buy nothing there if I have any other options.

OK sneaky, that's your consumer's choice. How does $50 Billion sound to you?

http://news.walmart.com/executive-viewpo...erican-campaign

Quote: sneakypete wrote in post #11

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China's Outlet Mall is NOT a "American Corporation". It is a GLOBALIST Corporations,with globalist goals and influence. I buy nothing there if I have any other options.

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Quote: ThirstyMan wrote in post #12

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OK sneaky, that's your consumer's choice. How does $50 Billion sound to you?

http://news.walmart.com/executive-viewpo...erican-campaign

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Quote: ThirstyMan wrote in post #13

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Quote: sneakypete wrote in post #11

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China's Outlet Mall is NOT a "American Corporation". It is a GLOBALIST Corporations,with globalist goals and influence. I buy nothing there if I have any other options.

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And I hope you drive a Ford, not some imported globalist piece of crap.

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